"Creative without strategy is called 'art.' Creative with strategy is called 'advertising" -Jef I Richards
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Simply Hilarious! I like this campaign because it is one of the ways that advertising can be an influence for good in humanity. I feel like every career has its strengths and weaknesses. Many criticize advertising, but campaigns like this are the perfect example of why I chose this career. |
An excellent execution and a great strategy. It's a delight to watch it. No wonder why Chrysler sales have skyrocketed since then! I like the strategy and the non traditional approach of this ad campaign. Campaigns like this show the difference that a well organized planning department that pays close attention to the strategy in an ad agency can really make. That's one of the reasons I admire Leo Burnett. |
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